Tuesday, August 23, 2011

Fashion For A Good Cause: nawá

Nawá is a social project aiming to bring sustainable improvements in the quality of life of poorer communities around the world, starting from designer Nadine Mezher's hometown just south of Beirut (Lebanon). Nadine who launched the project this summer, aims to do this by producing high-end luxury fashion goods that have been inspired by the culture of the community producing it. The profits will be put towards building the required facilities and developing the skills of the people so that community can then manufacture similar items themselves, earn a living and eventually improve the quality of their lives.
Nawá's first creation is this beautiful bag aptly named "The Tree of Life". I love the use of embroidered jute on these leather bags, giving it a real crafty, artistic feel. In keeping with the high-end standards, the bag's chain and logo are plated in gold and is made of the highest quality of materials. I simply love how it looks and I'm really, really hoping to get one.

To shop for Nawá or to find out more:

Photo credits:
Photography: Sherif Mokbel
Photo.Assist: Mo Younes
Stylist: Nadine Mezher
Makeup Artist: Manal Maalouf
Hair Stylist: PACE E LUCE
Model: Sanna Ericsson
Production: Circus Studios


prettyinthedesert said...

That bag is gorgeous! I love the concept.

MiMi said...

Great Blog hun, I'm a new follower

MiMi xx
Make-up Overdose

Chick Flick Journal said...

I like the bag <3

sadia said...

prettyinthedesert: it really is!

MiMi: Thank you <3333

CFJ: I'm SO glad you liked it! :*